Just a few weeks after releasing its thinnest product, the iPad Pro 2024, a report now indicates that the company is working on an even slimmer iPhone. According to The Information, Apple is currently developing a thin version of its most popular product, the iPhone, which is said to debut in 2025.
The report suggests that the upcoming iPhone is code-named D23. It is likely to be powered by Apple’s next-generation mobile processor, dubbed A19.
The slim iPhone is also said to feature a 6.6-inch screen, an aluminum frame, and a modern-looking punch-hole cutout similar to those found on Android smartphones, replacing the large dynamic island on the iPhone 15 series.
This sleek new iPhone is expected to launch alongside the iPhone 17 series in September 2025. The report also suggests that this iPhone might end up being the most expensive model Apple has ever released, potentially costing more than the iPhone 17 Pro Max.
Apple is also developing a new battery technology with a much higher energy density, allowing a smaller battery to pack more power and further reduce the size of the device.
In another development, the company is reportedly planning to drop the iPhone Plus model in favor of a smaller and cheaper option. This could mean that the iPhone 16 Plus, speculated to launch in September, might be the last big non-Pro iPhone from the company.
According to a report from the International Data Corporation (IDC), in the first quarter of 2024, Samsung held a market share of 20.8% and was crowned the top smartphone brand. Apple followed in the second position with a 17.3% market share, with shipments down by 9.6%. Experts attribute Samsung’s momentum in smartphone sales to its AI-infused Galaxy S24 series.
Apple is reportedly planning to release two new iPhones in 2025, including an affordable next-generation iPhone SE and a slimmer iPhone, inspired by the latest iPad Pro with an M4 chip. These releases are aimed at boosting sales and offering more choices to users.